instiutions reseach

Bauer Media Group

Bauer Verlagsgruppe, or as it is more commonly known, The Bauer Media Group has been managed by four generations of the Bauer family. Originally a small printing house, The Bauer Publishing Group has grown into a worldwide publishing and media company. The Bauer Publishing Group has over two hundred magazines worldwide in fifteen different countries. Bauer started in the UK with the launch of Bella magazine in 1987 leading to them becoming Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008 making them the UK's biggest publishing group today.

H Bauer brands include TV listings magazines, such as Bella, Take a Break, that's life! TVChoice and Total TVGuide, as well as two very well known music magazines, ‘Q’ and ‘Kerrang’.

Bauer Media Group also owns 50% of ‘Box Television’ (the other half is owned by ‘Channel 4’). ‘Box Television’ produces several popular music television channels; ‘Q TV’, ‘Kerrang! TV’, ‘4 Music’, ‘The Box’ ect.

I think this company would publish my magazine because ‘Kerrang!’ focuses on rock music and music videos, and ‘Q’ magazine, especially ‘Q TV’ and ‘Q Radio’ specialises in rock, indie and alternative, therefore my magazine, being one that focuses on indie rock, would fit with the courent genre they publish. Also both magazines mainly have an older age group of readers so I think they would benefit from targeting a magazine at a younger age group to broaden the ages that read their magazines.