questionairre analysis

We created a questionnaire to find out about preferred colour scheme, best masthead design and other features of a magazine. 

The colour scheme that got the most votes was blue and purple which was the one we hoped would be chosen because it best fits with the title of the magazine “Indie <> Go”. Although the other colour scheme options got roughly the same amount of votes (two and three votes per colour scheme) blue and purple was the clear option with the most votes. 

For the masthead options we designed three different styles and uploaded them onto the questionnaire so people could choose which option they thought was the most effective. Option 2 was the most popular therefore it is the one we will use for our magazine. 

The next few questions we mainly asked for research purposes as we wanted to know whether our target audience preferred issues to be brought out weekly, monthly or seasonly, we also asked where they purchase their favourite magazines from and how do they find out about other magazines. We found out that the preferred option out of weekly, monthly and seasonly is monthly, and people mostly purchase magazines from supermarkets and corner shops over buying them online or at post offices. This information helps us because we now know how often an issue should be brought out and where they should be sold.

One of the main things we were struggling to decide on was what edition of the magazine we should bring out, spring, summer, autumn or winter. From the survey results we found out that people would prefer to read a christmas edition the most, followed by a summer addition being the next popular. Therefore we now know the two editions we need to produce that would be the most popular if sold. 

To decide what we should include in our magazine we asked on our questionnaire what features the reader would like to see, 'interview', 'best instruments', 'best looking', 'latest and greatest' and 'best off 2011'. On this question you could choose more than one option, we chose to do this because it gives us the chance to include all of the options in our magazines but we know what will be the most read articles. The most chosen options were 'best of 2011' (thirteen votes), secondly 'latest and greatest' and 'interview' (both with nine votes), next was 'best instruments' (six votes) and finally 'best looking artist' with only three votes. For the double page spreads, one will be an article on the best songs and artists of 2011 and the other will either be an interview or an article on the latest and greatest bands and or solo artists.

To help with our similar product research we asked 'what is your favourite music magazine?' and we gave the options of 'Q', 'Kerrang', 'UnCut' and 'N.M.E' as these are the most popular and well known music magazines available. We also gave the option 'Other please specify' so that if any other magazine is preferred the reader could state what it is. From this question we discovered that 'Q' is the most favourite music magazine.

We wanted to know who we should put on the front cover of our magazines that would be most appealing to the reader and make them want to buy the magazine. The most popular option out of a solo artist, a duet or a band was a band with ten votes, however a solo artist was second popular with nine vote, therefore on our magazines we will either choose a solo artist or a band for the front cover, which will also be related to the double page spread article.

Finally we needed to know whether or not to have more pictures or more text on the double page spread article, we asked the reader if they prefer to read text, look at pictures or half and half. All votes went to half and half, therefore we now know to include an equal amount of text and pictures.




(sorry its late was posted earlier but put as comment not as a post)